Database Services
Database Services
Fact: Even good databases deteriorate at about 30% per annum if they are not maintained. All the time people are move home, changing their jobs, changing their emails and more. Sending out campaigns to inaccurate data is a costly and inefficient way to spend your marketing dollars. Our Database Services are designed to help you maximize the potential of the data you have. These include USPS Change of Address validation, checking against the latest DNC (Do Not Call) suppression file, Merge/Purge to consolidate data from multiple sources and taking out old data, Deduping and Data Appending to enhance and enrich the data that you already have.
We have services to help cleanse and enhance your data.
Postal Address Verification
Ensuring your postal data is as accurate as possible is crucial to keeping the costs of your post campaign controlled. Sending mail packs and letters to poorly addressed data can have a detrimental impact on your campaigns ROI.
The most up to data USPS® change-of-address information is used along with a proprietary change-of-address database for bulk address verification.
The most up to data USPS® change-of-address information is used along with a proprietary change-of-address database for bulk address verification.
Data Appending
Data deteriorates at about 30% per annum. Making sure you have the most up to date information is therefore crucial to the success of your mailings. One of the most important Database Services is Data Appending. Appending information like Email addresses, certain demographics and updating out of date records will ensure your data is of the highest quality.
Data Suppression/Data Hygiene
This is an important service for all serious direct marketers. You must suppress/flag records on the DNC Do Not Call list, Do Not Mail suppression, Moved Away list, Inmate suppression, and Deceased list amongst others. There are sanctions for not doing this and of course sending mailpacks and letters to these people is very costly and fruitless.
Merge/Purge & De-dupe
If you have data across multiple databases and departments, don’t worry, we have the solution. We can remove duplicates from your database or combine separate files, so called “merge/purge”. This will give you one database that is not full of duplicates.