Database Services

Database Services

Ensuring your postal data is as accurate as possible is crucial to keeping the costs of your post campaign controlled. Sending mail packs and letters to poorly addressed data can have a detrimental impact on your campaigns ROI.
The most up to data USPS® change-of-address information is used along with a proprietary change-of-address database for bulk address verification.
Data deteriorates at about 30% per annum. Making sure you have the most up to date information is therefore crucial to the success of your mailings. One of the most important Database Services is Data Appending. Appending information like Email addresses, certain demographics and updating out of date records will ensure your data is of the highest quality.
This is an important service for all serious direct marketers. You must suppress/flag records on the DNC Do Not Call list, Do Not Mail suppression, Moved Away list, Inmate suppression, and Deceased list amongst others. There are sanctions for not doing this and of course sending mailpacks and letters to these people is very costly and fruitless.
If you have data across multiple databases and departments, don’t worry, we have the solution. We can remove duplicates from your database or combine separate files, so called “merge/purge”. This will give you one database that is not full of duplicates.
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